False claims against the iconic coffee chain have spread rapidly online. Can you tell a fake claim from a real one? Your time will be recorded — the highest score in the shortest time wins a NewsGuard cap.
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1Check the source. A screenshot with no link, byline, or dateline is a red flag — trace the claim back to where it supposedly originated.
2Look for the company's own statement. Brands typically respond fast to viral claims — a quick search of the company's newsroom or verified social accounts often settles it.
3Watch for "too on-the-nose" outrage. Claims designed to confirm what one side already believes about a brand spread faster than they're checked.
4Reverse image search photos and video stills. Old or unrelated footage is one of the most common ways brand claims get faked.
5Be skeptical of satire without a label. Some fabricated brand stories originate from satire sites and get stripped of context as they're shared.
